DOIY — Playful Design Made in Barcelona

DOIY is a Barcelona-based design studio that has transformed the art of decoration into a joyful, unexpected, and deeply human experience. From Barcelona, DOIY creates objects that reinterpret daily life with humor, precision, and limitless creativity — pieces that bring smiles as much as they inspire dreams.

The DOIY Universe: Where Design Meets Joy

Founded in Barcelona, DOIY has, in just a few years, become one of the most recognized design brands for its ability to transform the most ordinary objects into extraordinary decorative pieces. Pasta-shaped vases, French baguette-sculpted candles, burger or jellyfish-shaped salt shakers — each DOIY creation tells a story and inevitably brings a smile to your face.

The brand's philosophy is simple and powerful: everyday objects deserve to be beautiful, fun, and memorable. Because magic in ordinary life is hidden in the details.

DOIY's Expertise

Behind the humor lies real technical mastery. Each DOIY product is designed with particular attention to details, materials, and finishing. High-quality resins, precisely sculpted shapes, and carefully chosen colors make each object a small, accessible work of art — intended to beautify everyday life rather than remain under glass.

Thematic Collections for Every Universe

DOIY offers its universe through coherent and joyful thematic collections:

  • Dolce Vita — Italy invites itself into your home with Fusilli vases, Ravioli boxes, and Farfalle & Macaroni salt shakers. Transalpine gastronomy reinterpreted as interior decor.
  • Good Morning — Mornings celebrated through Moka vases, Baguette candles, and Waffle catch-all dishes. To start the day with a smile.
  • Fun Food — Pure culinary pop culture: Burger vases, Burger candles, Fried Egg catch-all dishes. Fast food rehailed as a lifestyle.
  • Jellyfish & Boots Collection — More singular pieces, blending a marine universe with a rock attitude, for those who love the unexpected and the bold.

DOIY: The Original Gift Par Excellence

DOIY products have become a benchmark for original and memorable gifts. For a birthday, a housewarming, a Christmas present, or simply to bring joy — a DOIY creation is guaranteed to surprise and delight. These objects have the rare power to bring lasting joy into a home.

DOIY at Appart 17 in Brussels

We have selected for you the most iconic DOIY creations — pieces that bring a unique energy to your interior and make original and memorable gifts. Find the entire DOIY selection in-store in the heart of Brussels and on our online shop.

Appart 17 — Multi-brand Concept Store — Brussels