name it
name it is the children's brand of the Danish Bestseller group (the house behind VILA, ONLY, JDY and Selected, which you already know from our shops). Its clothes are cheerful, sturdy and easy to live with: prints that make you smile, cuts that let kids move, and plenty of organic cotton and recycled materials.
Our name it selection
For autumn-winter: printed long-sleeved T-shirts (dachshunds, unicorns, tigers), slogan sweatshirts, jacquard jumpers, barrel and carpenter jeans, sweatshirt dresses, a girls' trench coat and teddy gilets, from 12 months (80 cm) to 12 years (152 cm). Its softest line, Lil' Atelier, has its own page.
Finding the right size
Our kids' sizes are shown by age, with the child's height in centimetres in brackets: “6 months (68 cm)”, “2 years (92 cm)”, “6 years (116 cm)”. Measure your child standing up, without shoes, and pick the closest size; if in doubt, go one size up. All the details are in our size guide.
Delivery across Europe in 2 to 5 working days, free from €75; returns within 14 days. Every piece can also be seen and tried on in our children's shop at Rue des Grands Carmes 11, Brussels, a stone's throw from the Bourse, open 7 days a week from 11 am to 7 pm.
