Ludi Soap makes transparent glycerine soaps in France with a surprise inside. The idea is simple and never fails: with every hand wash, the soap melts a little and the figure at its centre gets closer. The day it's freed, the child keeps it to play with.

Ludi Soap in our children's shop

At Rue des Grands Carmes 11 we've chosen ten animals — lion, elephant, turtle, horse, white tiger cub, unicorn and three dinosaurs —, three Christmas soaps hiding a decoration to hang on the tree, the Gaga soaps with a heart-bead bracelet inside, and the collaboration with Atelier Wagram: a message heart designed for Mother's Day.

Ludi Soap favourites right now

Which Ludi Soap to choose?

  • For a dinosaur fan: diplodocus, triceratops or T-Rex
  • For the Christmas stocking: ‘Ho Ho Ho’ bauble, candy cane or tree
  • For a little fashionista aged 3 to 8: the Gaga soap and its bracelet
  • For Mother's Day: the Atelier Wagram heart, Famille, Amour, Bisou or Mamma Love

Ludi Soap: frequently asked questions

How long does it take to free the figure?

It depends on use: a 100 g soap used at every hand wash lasts several weeks. The more often the child washes their hands, the sooner the surprise arrives.

Are Ludi Soap soaps suitable for young children?

They're designed for children from age 3: the figure is a small part. Let the soap dry on a soap dish between uses.

Where can I buy Ludi Soap in Brussels?

At Appart 17, in our children's shop at Rue des Grands Carmes 11, in the centre of Brussels, open 7 days a week from 11 am to 7 pm. Our Ludi Soap selection is also available here online, delivered in 2 to 5 working days, free from €75.

Can I return an item from Ludi Soap?

Yes, within 14 days: send it back at your own cost or drop it off free of charge at one of our shops on Rue des Grands Carmes. You'll get a full refund.

See also Bath & bedtime and our games & toys.