Some brands sell because they follow the trend. Others because you try them once and keep coming back. Laure plus Max belongs to the second category: since its arrival on our shelves, it has become one of our best-performing brands, both in-store and online. Here is why it deserves your attention as autumn begins.
1. Knitwear as a signature
Laure plus Max has established itself as a benchmark for knitwear in France, and you can feel it the moment you touch a piece. Pullovers, cardigans, vests: these are at the heart of the brand's wardrobe, and they are also what sells fastest for us when temperatures drop.
Its unique quality lies in layering. The knits are designed to be worn over one another—an open cardigan over a thin top, a sweater over a shirt with the collar peeking out. It is a way of dressing that adapts to September days, cool in the morning and mild in the afternoon.
2. Color, embraced without excess
While many brands play it safe with black and beige, Laure plus Max dares to use prints and bold shades. This isn't color for color's sake: the pieces remain wearable for everyday life, with jeans or plain trousers.
It is precisely this contrast that our customers love. A single colorful piece is enough to brighten up an entire outfit, without having to rethink your whole wardrobe.
3. What you will find in stock
The selection covers the essentials of a women's wardrobe: knitwear and cardigans first and foremost, but also cotton shirts, tops, dresses, jackets, and a few lighter items. Prices are most often around €65, with more elaborate pieces going up to about €160.
The catalog evolves with new arrivals and certain items sell quickly—knitwear in particular. If you like a piece, it's best not to wait too long.
Discover the complete Laure plus Max selection, or browse our women's sweaters and cardigans department to compare materials.
4. How to wear it at the start of autumn
The long cardigan worn open over a top and straight-leg jeans remains a safe bet: easy in the morning, adjustable throughout the day. For a more dressed-up look, a fine-knit sweater tucked into fluid trousers works just as well for the office as it does for a Friday night.
The prints speak for themselves: one printed piece, the rest plain. And to elongate the silhouette, a good coat changes everything—our women's jackets and coats department is filling up as the season progresses.
5. Try it on Rue des Grands Carmes
Knitwear is a material best chosen by touch. Our three boutiques on Rue des Grands Carmes in Brussels are open 7 days a week from 11 a.m. to 7 p.m.: come in and try them on; our team will help you find the right size and length.
Do you prefer ordering online? Delivery is free on purchases over €75, and Click & Collect in-store is free. Have a question about a piece or a size? Write to us, we reply quickly.
