DOIY

DOIY — Everyday objects reinvented with humor | Appart17

What if your can opener made your guests smile, or your vase became the conversation piece of the evening? That is exactly what DOIY is: a brand born in Barcelona that decided everyday objects deserved much better than being ordinary. Since 2008, every DOIY creation transforms a mundane task into a little moment of pleasure — and honestly, we needed that.

The DOIY universe

DOIY was founded in 2008 by Elodie and Jaime, a French-Spanish couple living in Barcelona, driven by a shared passion for design and a desire to shake up the rules. Their recipe? A unique alchemy of humor and functionality, applied to objects we actually use. What sets DOIY apart from a classic gadget brand is that 100% of their designs are original in-house creations — nothing is left to chance. Their success quickly crossed Spanish borders to conquer France and far beyond.

DOIY at Appart17 — Why we fell for it

At Appart17, we look for brands that tell a story and make you feel something. DOIY ticks all the boxes: a strong visual universe, objects that are a pleasure to give as gifts (a fixie bike-shaped pizza cutter, sushi socks, Girl Power vases in pink and black) and a rare ability to make the unusual perfectly desirable. It’s the kind of find you’re proud to tuck into a gift — or keep for yourself.

What we love about DOIY

• Truly functional objects that embrace their quirky side — fish-shaped glass bottles, magnetic photo frames, cat or butter-themed vases
• Subtle visual humor, never "too much": it makes you smile without becoming a soulless gadget
• DOIY Belgium finally available: a carefully curated selection for decor and lifestyle enthusiasts in Brussels
• On sale at Appart17, a concept store in the heart of Brussels
• Order online — fast delivery in Belgium and France

Also explore

Discover our women's selection, men's selection, and new arrivals. You can also find Printworks and klevering in our concept store.