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FAGUO — French eco-responsible fashion & eco-friendly sneakers | Appart17 Brussels

Every FAGUO garment has a concrete counterpart: a tree planted. Not a vague promise, but a quantifiable commitment from day one. For those who want to dress well without pretending it comes at no cost to the planet, FAGUO is a straightforward answer — understated, French, and genuinely committed.

The story of FAGUO

FAGUO was born in Paris in 2009, founded by two friends who wanted to prove that a fashion brand could be both profitable and responsible at the same time. From the very beginning, every product sold has triggered the planting of a tree — a model that has enabled the brand to plant several million trees around the world. FAGUO works with materials like organic cotton, linen, hemp, and recycled yarns, never sacrificing style for the sake of marketing. Today, the brand is B Corp certified, a rare recognition that validates its entire environmental and social approach.

FAGUO at Appart17

At Appart17, we selected FAGUO because the brand embodies exactly what we are looking for: a wardrobe that holds up in daily life, driven by solid convictions. Whether it’s their iconic sneakers or ready-to-wear pieces, every FAGUO item available in our Brussels concept store naturally fits into a wardrobe designed to last. FAGUO Belgium finds its place here alongside other brands that share the same standards.

What we love about FAGUO

  • A tree planted for every product sold — traceable and real, not just symbolic
  • B Corp certification obtained after a rigorous evaluation of the entire value chain
  • Sneakers made with recycled and bio-sourced materials, without compromising on style
  • For sale at Appart17, a concept store in the heart of Brussels
  • Order online — fast delivery in Belgium and France

Also discover

You might also like our women's selection, our men's selection, or our new arrivals. Also find Les Deux and KnowledgeCotton Apparel in our concept store. Discover why we carry the brand in our guide to sustainable fashion in Brussels.

FAGUO favourites right now

FAGUO: frequently asked questions

Where can I buy FAGUO in Brussels?

At Appart 17, in our men's shop at Rue des Grands Carmes 15, in the centre of Brussels, open 7 days a week from 11 am to 7 pm. Our FAGUO selection is also available here online, delivered in 2 to 5 working days, free from €75.

Can I return an item from FAGUO?

Yes, within 14 days: send it back at your own cost or drop it off free of charge at one of our shops on Rue des Grands Carmes. You'll get a full refund.

How do I choose my FAGUO size?

Each product page lists the available sizes. Our size guide helps you find the right one, and the team can advise you in store or by e-mail at contact@appart17.be.