Laure plus Max

Laure plus Max — Colorful and tactile French women's fashion | Appart17 Brussels

Layered knits, bold prints, freeing cuts: Laure plus Max is that rare feeling of dressing with enthusiasm every morning. A leader in knitwear in France, the brand creates pieces where color is never arbitrary and the touch is always a surprise. French women's fashion that feels good to wear — and to look at.

The story of Laure plus Max

Launched in 2020 by Maxence Zylbersztejn and Laure Guetta, the brand is rooted in Nîmes, a city with a deep-seated denim heritage, to offer women's ready-to-wear that plays with colors, whimsy, and fabrics. The DNA of Laure plus Max is based on a precise balance: contrasting textures, a subtle palette, and a true tactile signature, somewhere between minimalism and sensuality. Materials are ethically sourced, and silhouettes are designed to be mixed and matched — layerable knits, sturdy jeans, light parkas, and fluid dresses.

Laure plus Max at Appart17

At Appart17, we choose brands that have something to say — and Laure plus Max Brussels is exactly that. In our concept store, you will find a selection of feminine pieces designed to be worn together or separately: printed dresses, tops, jackets, knit cardigans, and accessories that finish an outfit without weighing it down. A brand that fits the Appart17 spirit: creative, accessible, and never banal.

What we love about Laure plus Max

• A leader in knitwear in France — expertise you can feel the moment you put on a piece
• Collections designed for versatility: each piece stands alone and pairs easily
• A strong visual identity, between bold colors and refined materials, rooted in the textile heritage of Nîmes
• For sale at Appart17, a concept store in the heart of Brussels
• Order online — fast delivery in Belgium and France

Discover more

You might also like our women's selection, our men's selection, or our new arrivals. Also find Felicie Aussi and Orfeo in our concept store.