No Name

No Name — Iconic platform sneakers and boots in Belgium | Appart17

There are brands that follow trends, and then there is No Name — the one that sets them. Since 1991, this French label has been shaking up the codes of the women's wardrobe with shoes that are like no other. If you’ve ever spotted a pair of bold platforms on the streets of Brussels and couldn’t help but look twice, it was likely No Name.

The No Name universe

Born from the minds of the Rautureau family — a lineage of expert shoemakers who also own Schmoove and Armistice — No Name established its character as early as 1993 with the PLATO: 4 inches of platform, unexpected materials, and excessive colors. A masterstroke that perfectly sums up the brand's state of mind. Its non-conformist name is no coincidence: it reflects a true desire to break free from labels and offer shoes that carve their own path. And from the very beginning, No Name has integrated a sincere reflection on its environmental impact.

No Name at Appart17 — Why we fell for it

At Appart17, we select brands that have something to say. No Name Brussels naturally finds its place in our concept store because it embodies exactly what we look for: accessible fashion that doesn't take itself too seriously, with a genuine aesthetic point of view. From Arcade sneakers to boots that finish off any outfit, every pair has character.

What we love about No Name

• The PLATO platform, which has been a cult favorite since 1993 — a classic that never gets old
• Strong feminine silhouettes: Arcade, Bridget, Iron Mid… each model has its own personality
• An environmental commitment anchored in the brand's DNA, not an afterthought
• On sale at Appart17, a concept store in the heart of Brussels
• Order online — fast delivery in Belgium and France

Also explore

Discover also our women's selection, our men's selection and our new arrivals. Also find Diadora and Rains in our concept store.