JDY

JDY — Trendy, casual women's fashion from Denmark | Appart17 Brussels

Dressing well without breaking the bank is possible — and JDY has been proving it since its beginnings in Central Jutland. Eye-catching printed dresses, sweaters you'll never want to take off, jeans that adapt to every day: JDY is Scandinavian fashion that doesn't ask you to choose between style and budget.

The story of JDY

Born in 2012 in a small town in Central Jutland, Denmark, under the name Jacqueline de Young, the brand is part of the BESTSELLER group — the same parent company as ONLY — with a clear mission: to fill the gap for accessible and truly desirable women's essentials. In 2021, it relaunched as JDY and expanded to over 3,000 retailers in 38 countries. Its Scandinavian DNA can be seen in every piece: classic silhouettes updated with original prints, a balance between current trends and a confident personal style. JDY champions fashion where a fair price is not a compromise, but a commitment.

JDY at Appart17

At Appart17, we chose JDY because it speaks to a Brussels clientele who love dressing well every day, without the fuss. Knit sweaters, casual dresses, easy-to-wear skirts, basic clothes you can grab without thinking in the morning: JDY Brussels is the foundation wardrobe you build with pleasure. An accessible brand that maintains a true stylistic point of view — exactly what we look for in our selection.

What we love about JDY

• Original prints on classic silhouettes: the Scandinavian mix that really works
• An honest pricing policy — the best pieces at the best rates, without sacrificing the essentials
• A complete range from sweaters to jeans, as well as dresses and accessories, to create looks from A to Z
• On sale at Appart17, a concept store in the heart of Brussels
• Order online — fast delivery in Belgium and France

Discover more

You might also like our women's selection, our men's selection, or our new arrivals. Also find VILA and Pieces in our concept store.