FRNCH

FRNCH — Free-spirited and colorful Parisian fashion in Brussels | Appart17

There are brands you choose for getting dressed, and others you choose to make a statement. FRNCH is clearly in the second category. Born in Paris in 2015, this French label celebrates the woman who embraces herself—the one who needs no permission to dare to wear color, a bold cut, or an eye-catching print. Since Chloé took the reins of the brand alone, FRNCH has gained in character what it has never lost in lightness.

The FRNCH Universe

Everything starts in the brand's Parisian studios, where in-house graphic designers develop exclusive prints from A to Z, without outsourcing the essentials. The result? Pieces you won't find anywhere else—dresses, tops, blouses, and knits that blend clean lines and bohemian touches with incredible consistency. FRNCH embodies a free and bold femininity, far from the dictates of fashion, and close to how we truly feel. It is a brand thought up by women, for women—and it shows in every cut.

FRNCH at Appart17 — Why we fell for it

At Appart17, we select brands that have something to say. FRNCH Brussels was an obvious choice: this uninhibited Parisian energy resonates perfectly with a Brussels clientele looking for style without the fuss. Pieces you actually wear, that circulate in your wardrobe, that travel well—that is exactly the spirit of our concept store.

What we love about FRNCH

• 100% in-house prints, developed internally in Parisian studios—you won't find them anywhere else
• A modern bohemian mix that adapts just as well to a brunch as to an impromptu night out
• A vision led by Chloé, the artistic director who has become the soul of the brand—it changes everything about the result
• For sale at Appart17, a concept store in the heart of Brussels
• Order online—fast delivery in Belgium and France

Explore also

Also discover our women's selection, our men's selection and our new arrivals. You can also find Felicie Aussi and Laure plus Max in our concept store.