When choosing the brands that make up our world at Appart17, we don't rely on fleeting trends — we look for labels that align with our way of living fashion: demanding, accessible, and durable in the best sense of the word. Selected Femme Homme has checked these boxes from day one. If you are looking for a Selected boutique in Brussels that truly knows the brand, here is our honest take on what we order, why, and what we recommend for the 2026 collections.
Why we chose Selected — and why we continue to
The question we are often asked: "Why Selected over another Scandinavian brand?" The answer is simple, and it comes down to a rare consistency in the range. Selected offers clothing that works in real life — not just in a studio shoot. The materials are honest (lots of wool blends, structured cotton, worked linen), the cuts are designed for real silhouettes, and the colors remain wearable season after season without falling into boring classics.
What also convinced us is the coherence between the women's and men's lines. At Appart17, our concept of a boutique as a living apartment works precisely because the pieces dialogue from one world to the other. Selected Femme and Selected Homme share the same aesthetic DNA — a Nordic minimalism with character — which creates a real continuity in our selection.
Selected Femme: what we order every season
Our Selected Femme selection revolves around a few categories that we systematically renew because the demand is constant and the quality is there.
Selected Femme's midi dresses and skirts are among the pieces we sell the fastest. Bias-cut cuts, fluid materials like woven viscose or quality satin: they fit just as well into a weekday outfit as a dinner party. For 2026, the silhouettes are lengthening even further, and the details — asymmetrical necklines, slightly oversized sleeves — provide that little departure from the classic that we appreciate.
Blazers remain a pillar of our order. Selected Femme masters the exercise of the structured blazer without excessive shoulder pads, with enough flexibility to be worn open over a t-shirt or belted over a dress. We systematically recommend looking at the double-faced wool versions for autumn-winter: they age well and come in colors we never tire of wearing.
Our buying tip: if you are hesitating between two sizes at Selected Femme, go a size up on structured pieces. Scandinavian cuts tend toward an assumed oversize that loses its intention if the size is too tight.
Selected Homme: pieces we recommend without hesitation
Our Selected Homme selection is built around a promise we regularly make to our customers: pieces that can be dressed up or down without it being obvious.
Selected Homme shirts are, in our opinion, one of the brand's best offerings. The finishes are meticulous (flat seams, quality buttons, collars that hold their shape in the wash), and Selected's "slim" cuts correspond more to what we call "fitted" in practice — neither tight nor lost. The cotton poplin versions for spring-summer, and the soft flannels for winter, are part of our almost automatic reorders.
Selected Homme coats and jackets for 2026 deserve special attention. The brand is pushing more into technical materials — lightweight down with understated finishes, treated cotton trench coats — while maintaining that clean line that avoids gimmicks. These are pieces you buy for several seasons, and which naturally integrate into a well-constructed men's ready-to-wear wardrobe.
A word on trousers: for a few seasons now, Selected Homme has been offering pleated cuts reintroduced with great accuracy. Not excessive, just structured enough to break the monotony of the classic chino. We recommend them first to customers looking to evolve toward something more assertive without veering into formalwear.
Our favorite pieces from the 2026 collections
Without betraying the principle that guides our work as a retailer — never overselling a piece just to sell it — here is what we are highlighting this season in our women's and men's ready-to-wear selection at Appart17.
On the women's side, we were genuinely enthusiastic about the structured jersey maxi dresses from the spring 2026 collection — a material that keeps its shape without being rigid, with terracotta and slate colors that work very well with the accessories we offer in the shop. On the men's side, the Selected Homme water-repellent mid-season jacket is probably the piece we have recommended the most since it arrived in the shop: lightness, a straight cut without being puffy, and a khaki color that goes with almost everything.
What we like about Selected — and what justifies the brand remaining central to our selection after several seasons — is that it doesn't try to impress. It tries to be useful, in the best sense of the word. Well-thought-out clothing that lasts, matches, and doesn't require any particular effort to work well in a modern daily life.
Find our full selection on appart17.be or come discover our pieces in our three shops at Rue des Grands Carmes 11, 15 and 17 in Brussels.
