Sass & Belle Europe

Sass & Belle Europe — Accessories, Jewellery & Novelty Bags | Appart17 Brussels

What if every accessory carried a little dose of happiness? That is exactly the promise of Sass & Belle Europe: pieces designed with whimsy, created with love in London, that transform everyday life into something a little more joyful. Fashion jewellery, bags, pouches, and women's fashion accessories — the British brand has become a natural fit for our selection at Appart17, a concept store in Brussels.

The World of Sass & Belle

Founded in 2009 by Richard Stone, Sass & Belle carries a beautiful story: that of an entrepreneur inspired by a trip to India in 1998, and a name chosen as a tribute to his two daughters, Saskia and Almabelle. From London, the brand cultivates its own unique DNA — that of the joy of decorating, gifting, and dressing up with whimsical creations unlike anything else. Each collection is nourished by the latest trends and regular travels to the four corners of the globe, which constantly renew its inspiration. The result? A resolutely vintage, very British style with that little extra soul that makes all the difference.

Sass & Belle at Appart17

At Appart17, a women's concept store in the heart of Brussels, we select brands that have a story to tell — and Sass & Belle Europe in Belgium is exactly that. You will find a carefully curated selection of women's fashion accessories: bags with original prints, pouches with whimsical patterns, delicate fashion jewellery, and small everyday accessories that make you smile. Perfect pieces to treat yourself or to give as gifts, in a premium yet accessible lifestyle spirit that matches the personality of our Brussels boutique.

What makes Sass & Belle a must-have

• Exclusive designs created in London with a true British vintage style that stands out from mainstream collections
• Accessories and fashion jewellery designed for women who want their everyday life to be a little more beautiful and a little more fun
• A brand in perpetual renewal, nourished by travel and current trends, for a collection that is always fresh and surprising
• Pieces that are as beautiful to wear as they are to give — ideal as original gifts for any occasion
• Available at Appart17, a concept store in the heart of Brussels
• Delivery to Belgium, France and the EU, free from €75

Also explore

Discover our women's selection, men's selection, or new arrivals. You can also find Grace & Mila and Pieces at our concept store.