Selected Femme

Selected Femme — Timeless Scandinavian women's fashion | Appart17 Brussels

There are clothes you buy for the season, and others you keep for ten years. Selected Femme belongs to the latter category. Born in Denmark, this brand has succeeded in translating the elegance of iconic women throughout time into wearable pieces, without ever sacrificing character or quality.

The history of Selected Femme

It all began in 1997 with Selected Homme, launched in Denmark to redefine Nordic men's fashion. In 2008, the brand reached a new milestone with Selected Femme, conceived from the outset for the contemporary woman. Part of the Bestseller group—founded in 1975 by Dane Troels Holch Povlsen—it draws on the great values of Scandinavian design: simplicity of line, genuine functionality, and elegance that never goes out of style. Its philosophy is based on three clear commitments: quality materials, a design anchored in the long term, and an increasingly responsible approach.

Selected Femme at Appart17

At Appart17, we choose brands that have something to say—a vision, a coherence. Selected Femme Brussels naturally finds its place in our concept store because it shares the same desire: to offer trendy women's ready-to-wear without falling into the ephemeral. You will find tops and blouses, dresses, skirts, knitwear and sweaters, accessories, as well as pieces in cashmere, silk, and leather—materials you can feel from the very first touch.

What we love about Selected Femme

• Silhouettes inspired by iconic women throughout the ages—not invented trends, but true cultural references
• Noble materials like cashmere, silk, and leather integrated into everyday pieces, not reserved for special occasions
• Scandinavian women's ready-to-wear that blends timeless classics with contemporary touches without visible effort
• On sale at Appart17, a concept store in the heart of Brussels
• Order online—fast delivery in Belgium and France

Also discover

You might also like our women's selection, our men's selection, or our new arrivals. Also find Selected Homme and VILA in our concept store. To learn more, read our guide to sustainable fashion in Brussels.