Selected Homme

Selected Homme — Scandinavian Men's Shirts, Jackets & Suits | Appart17 Brussels

Dressing well without overthinking it — that is exactly what Selected Homme makes possible. Born in Denmark, this brand has turned Nordic minimalism into a true way of life: pieces that come together naturally, that last, and that don't need to shout to be noticed. Menswear that takes the opposite approach to the ephemeral.

The story of Selected Homme

Selected was founded in 1997 in Denmark, within the family-owned Bestseller group founded by Troels Holch Povlsen. In 2008, Selected Homme was launched as a line dedicated to contemporary menswear, driven by the values of Scandinavian design: sobriety, precision of form, and attention to materials. The brand's philosophy is rooted in a Nordic lifestyle that prioritizes substance over style, far from the hustle and bustle of fleeting trends. Today, Selected Homme embodies a clear transition towards slow fashion — clothing designed to be ethical, accessible, and durable over time.

Selected Homme at Appart17

At Appart17, we select brands that have something to say. Selected Homme Brussels naturally finds its place in our concept store: structured shirts, well-cut jackets, sleek men's suits, precisely tailored trousers — pieces that work together or separately, from the office to the weekend. A men's wardrobe built to last, not to impress for a single season.

What we love about Selected Homme

• Danish minimalism that truly simplifies daily life: put it together, and it works
• A sincere slow fashion positioning — quality and ethics without driving up the price
• Contemporary men's cuts designed to adapt, from suits to casual jackets
• Available at Appart17, a concept store in the heart of Brussels
• Order online — fast delivery in Belgium and France

Discover more

You might also like our women's selection, our men's selection, or our new arrivals. Also find Les Deux and Minimum in our concept store. Need ideas? Check out our gift ideas for him under €50.